12/09/2007

IMM


In the third weekend in a row, we have been going to the west side IMM shopping mall. Since the revamped by Capitaland in the recent years, IMM has been buzzing with activity. Till today, there are still more upgrades or new shops to be added and it's been done in phases. The result so far has attracted endless shoppers, and business owners.

Rental has gone up drastically due to demand since IMM is currently packed with shoppers, compared with previously when IMM first opened - Within a year and a half, it was really like a ghost town. It was then more of a place for couples looking for bridal studios and furniture shops. The first hypermart at ground level offered mainly bulk sales for traders. For entrance, you would need an IMM priviledge card to shop there. But this concept wasn't successful. Why limit people into your outlet when you can open it up to endless supply of customers. This inconvenience prompted alot of potential end users from patronising the place. Customers trickled down to a big loss for the IMM mart. It then became a place for business owners looking for alternative offices or warehouse space at cheaper rentals.

Later on, the appearance of Giant hypermart for all consumers in 90s started pulling crowds in. There was no segregation of where you are purchasing for domestic or business. At that time, there weren't many hypermarts in the 90s except for Carrefour but it was located in town. The convenience of a large hypermart was good news to west side residents. More and more shops sprung up within IMM and Capitaland did a major revamp in the early 2000. Until today, Capitaland is still not resting on its laurels. I really applaud their agressive approach to boost its marketability. IMM is now a wholesome shopping mall for the whole family. They have just added a playground on the rooftop with a water feature for kids to have fun.

THE BEST THING ABOUT IMM IS THE 5 LEVELS OF FREE PARKING! WELL, I HOPE I DON'T SPEAK TOO SOON..

Check it out.









Kids need all the space they can get to play. Playground with water features are also fun!



Bagus Foodcourt - a rare find for Halal Foodcourt in Singapore. However, i find these not quite kids' friendly. They use porcelain or glass wares instead of the usual melamine wares in most foodcourts. They can weigh a ton on your tray and drop and break if you are buying for the family. Bet breakages play a big part in their business liablity..hehehe



Hong Kong teahouse are common sights nowadays.

5 comments:

ROGERSBIZ said...

NICE BLOG.

Dragon said...

haiyo, so long.... me lazy to read now... eyes cannot open liao... read tomorrow. :)

Sunny Side Up Foodie said...

adoi, never write u say never write. Write nia u say so long.. U got my lazy virus sibo?

Sue said...

Hahaha..wah syiok lo..the kid's play area some more got water one..

Dragon said...

ok... finished reading....

IMM, last time really like what u said, nothing to see. now, it has changed so much. so many shops there.can go there whole day, i think. haha.